About Us

Led by Bill Price, a pioneer in CX and author of four industry-shaping books, our team of AI engineers, CX strategists, and seasoned consultants (20+ years average) delivers practical, insight-driven transformation.

We've been there. And we're here to transform how businesses act on customer insight.

photo of Bill Price

Bill Price

Founder and CEO

photo of Anant Kumar

Anant Kumar

Founder and CTO

photo of Maria Contreras

Maria Contreras

Founding Team,
Strategy and Product

Our story—from vision to innovation.

Bill Price VP & GM, MCI Call Center Services and Amazon's 1st WW VP of Customer Service

2002

Bill co-founded 9-country LimeBridge Global Alliance

2014-2018

Bill & Anant Kumar work together at Antuit.ai, then Driva Solutions

2021

Anant founded Deeptech Innovations

2022

Maria Contreras joins the founding team

2025

Intendra AI is founded

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2001

Bill founded Driva Solutions

2008

Bill & David Jaffe publish The Best Service is No Service

2015

Bill & David Jaffe publish Your Customer Rules!

2022

Bill & David Jaffe write The Frictionless Organization

2025

Bill & Gautaum Mahajan & Moshe Davidow publish Zero Complaints